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City Council approves Canadian Finals Rodeo sponsorship

October 11, 2022 1:59 PM
(Red Deer, Alberta)

Today, City Council approved a $50,000 sponsorship for the 2022 Canadian Finals Rodeo (CFR).

With today’s approval, The City of Red Deer will be the Co-Presenting Sponsor of the 48th Canadian Finals Rodeo. The CFR is scheduled to take place in Red Deer on November 2-6, 2022, at the Peavey Mart Centrium.

“We are proud to support the Canadian Finals Rodeo once again,” said Mayor Ken Johnston. “This event will continue to highlight Red Deer on the national stage and showcase our community as a premier destination for events of all sizes. This sponsorship is truly an investment in our local tourism and hospitality industries.”

The funding for the sponsorship requests comes from The City’s Event Hosting & Outgoing Sponsorship funds. The fund was approved in 2020 to further the development and diversification of major events in Red Deer, in accordance with the Major Event Strategy and Destination Development Framework (MESDDF). Following the 2022 CFR sponsorship, $91,100 remains in the fund for events and activations.

City Council approved the Red Deer MESDDF in April 2021. The framework was designed to strengthen the community’s readiness to attract and host new major events and position Red Deer as a premier tourism and event destination in Canada.

As part of the framework’s implementation, The City has been working with Tourism Red Deer and various key stakeholders to develop the Tourism Red Deer Business Plan to see them strengthen three key pillars: Major Events, Tourism Marketing, and Destination Development.

A copy of the MESDDF is available on the City’s website at

For more information, please contact:

Corporate Communications
The City of Red Deer

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