With unanimous adoption of Council’s Term Direction, Red Deer City Council has set its priorities for the next four years. The document will guide Council’s leadership, decision-making and oversight, while aligning Administration’s work to support Red Deer’s needs and future growth.
Council’s Term Direction sets a clear direction for The City’s work in service to the community and identifies the priorities that will shape efforts over the term. It reflects both areas led by The City and areas that will be advanced through collaboration with partners and community.
The adopted priorities are:
- Fiscal Discipline: Planning for today and tomorrow
- Safe & Supported Neighbourhoods: Build confidence in the places Red Deerians share
- Economic Growth & City Pride: Building a Red Deer people and businesses choose
- Housing that works for Red Deer: Supporting choice, stability and affordability
Fiscal Discipline is a City-led priority focused on planning responsibly for today and tomorrow. The remaining priorities will be advanced through shared work with partners and community, including organizations, stakeholders, agencies, businesses and other orders of government.
“Council’s Term Direction gives us a clear foundation for the work ahead,” said Mayor Cindy Jefferies. “It reflects where we will focus our efforts over the next four years and how Council and Administration will work together, alongside partners and community, to build a strong future for Red Deer.”
The priorities in Council’s Term Direction were shaped through Council’s discussion and review of community needs, emerging opportunities and the work already underway across the organization. The process helped identify where Council will focus its efforts over the term and where progress will depend on collaboration with partners and community.
The document will help guide planning, investment and organizational effort throughout the term, while recognizing that meaningful progress on many priorities depends on collaboration. It also provides a shared path for decision-making and helps focus work on the priorities that matter most to Red Deer.