Red Deer's largest industry represents firms that are engaged in offering good and services directly to customers with a total of 8,416 jobs in total. This is an increase of 1,098 jobs from 2015 to 2016 which equals a growth of 8 per cent. In Red Deer you can find a clusters of box stores providing goods and services in the south end of the city. In Downtown Red Deer you will find smaller, trendy, unique stores and to the north you can find more light industrial shops and businesses. These businesses serve the City of Red Deer population and also attract customers from the Central Alberta region with over 271,000 within the immediate trade area.